New Branding At Harbor Freight

Archived from the Tools In Action forum (Pub Talk). This thread is read-only.

Conductor562Member since Nov 2011

Got the HF ad in the mail today. Looking through it, it appears they’ve made some changes to their branding scheme.

 

In addition to their same ol’ same ol’ I noticed these:

 

Maddox: Automotive Specialty Tools

Diablo: Air Hoses

Admiral: Saw Blades

Daytona: Jacks

Viking: Battery Chargers/Starters

Grants: Care Care Supplies

Vanguard: Extension Cords

Vulcan: Welding Cart (A very nice one I will add)

Drummond: Water Transfer Pumps

Union: Safes (appears to be a premium alternative to Bunker Hill)

 

There are probably others I didn’t notice. Between this and the attacks on brands like Snap-On, I wonder what the ultimate goal is?

TheultimatehicMember since Dec 2016

Good question… who knows lol. Interesting the brands. Vulcan and diablo hmmmm

JimboS1iceMember since Sep 2015

Looked though the ad today but i guess i don’t pay much attention to their branding, but i did notice a bunch of different saw blades they’ve never had, i think they are trying to not look like they are as cheap as they are, I mean its 2017, all the cool kids have colored saw blades

NordrawMember since Dec 2012

One thing I have noticed at HF is that the prices keep going up. Can’t have cheap tools and the price is high too, that doesn’t work

JronmanMember since May 2016

charge a premium for cheap tools.

JimboS1iceMember since Sep 2015

Scoped that lynx system out their 40v OPE, one word SHIT! Plastic casing was terrible one drop and it would probably fracture, cheap triggers too

Jimbo

sent from tapatalk

DR99Member since Nov 2012

I was blown away by the guy that posted the scan of the old HF catalog with name brand tools in it!!! When did HF go the cheap made in china route?

KnarlyCarlMember since Jan 2016

DR99 wrote:

43 minutes ago, DR99 said:

I was blown away by the guy that posted the scan of the old HF catalog with name brand tools in it!!! When did HF go the cheap made in china route?

Who, @CATERPILLAR?

Yeah the times they are a changing

DR99Member since Nov 2012

I think it was @CATERPILLAR It’s just weird seeing old stuff like that. Especially HF because it has a reputation the other way now.

CATERPILLARMember since Jan 2016

KnarlyCarl wrote:

2 minutes ago, KnarlyCarl said:

Who, @CATERPILLAR?

Yeah the times they are a changing

Very true ?

CATERPILLARMember since Jan 2016

DR99 wrote:

1 minute ago, DR99 said:

I think it was @CATERPILLAR It’s just weird seeing old stuff like that. Especially HF because it has a reputation the other way now.

Yes it was me it lol ? very sad to see them sell cheap ass tools now 

Conductor562Member since Nov 2011

I really don’t have a problem with the cheap ass tools. Cheap alternatives is where HF made their niche, but it would be nice to have a better alternative.

 

Right now they typically have a cheap option and a useless offering, but if they had a cheap option and maybe something in the mid range, I could get into their stuff a lot more. Their stuff has gotten better over the last few years though, I will give them that.

DR99Member since Nov 2012

If they could get Chervon or TTI to their cordless tools they could be on to something. If HF had something like a Ryobi plus line up but cheaper? That would really hurt HD

You are the influencer. Post it to 4.4 million followers.

Hit record. We’ll handle the rest.

Upload your review