Archived from the Tools In Action forum (Pub Talk). This thread is read-only.
Wired.com has a nice article on Mythbuster Adam Savages toolbox Inside Adam Savage’s Toolbox
They also follow it up with Adam Savage’s Tools
Really kind of surprised to see a Ryobi sticking up out of his toolbox.
I’ve always wondered why tool companies aren’t partnering up with these guys on TV shows like American Restoration and the like to advertise. I’ve noticed Rick on American Restoration uses a lot of Makita stuff with some Dewalt mixed in every once in awhile. Seems like a golden advertising opportunity to me.
Conductor562 wrote:
I’ve always wondered why tool companies aren’t partnering up with these guys on TV shows like American Restoration and the like to advertise. I’ve noticed Rick on American Restoration uses a lot of Makita stuff with some Dewalt mixed in every once in awhile. Seems like a golden advertising opportunity to me.
Who says it wasn’t adverising? You noticed what tools they were using…
It is called Product Placement or embedded advertising. Read about it on Wikipedia and Adbusters
When you see the names or brands of things blotted or blurred out it means they didn’t want to pay….
I know what they are because I…..well, I know about these things. I kinda thought the same thing until I saw Dewalt in the mix as well. I would think there would be an exclusivity agreement involved.
Conductor562 wrote:
I know what they are because I…..well, I know about these things. I kinda thought the same thing until I saw Dewalt in the mix as well. I would think there would be an exclusivity agreement involved.
They would stand to make a lot more money with more irons in the fire…
Yes, but I would think any manufacturer would demand exclusivity.
Conductor562 wrote:
Yes, but I would think any manufacturer would demand exclusivity.
They would probably charge more then the manufacturers would be willing to pay, advertising in major media is crazy expensive.
I only remember one or two times where it showed a tool good enough to be what one could possibly accept as an advertisement. It’s one of those things I always look for.
I’ve noticed a lot of Milwaukee and Dewalt on various HGTV programs. Not like, used looking tools but brand new, cleaned and glossed up tools. I’m wondering if there is some kind of embedded advertising.
I’d say that’s a pretty safe bet. I’ve noticed a lot of Ridgid stuff as well.