Archived from the Tools In Action forum (Around The House). This thread is read-only.
Looks cool. I didn’t even know Craftsman was around anymore. I have a hard time investing in Craftsman when I wonder how long B&D will support this brand.
Eric – TIA wrote:
8 hours ago, Eric – TIA said:Looks cool. I didn’t even know Craftsman was around anymore. I have a hard time investing in Craftsman when I wonder how long B&D will support this brand.
To me it seems they will grow this brand as they have converted the Stanley Fatmax (in Europe) “Porter Cable” compatible batteries to “Craftsman” compatible batteries. That also shows that they will kill “Porter Cable”, same done to Bostitch!
Eric – TIA wrote:
On 4/17/2025 at 8:31 AM, Eric – TIA said:Looks cool. I didn’t even know Craftsman was around anymore. I have a hard time investing in Craftsman when I wonder how long B&D will support this brand.
Altan wrote:
On 4/17/2025 at 5:00 PM, Altan said:
To me it seems they will grow this brand as they have converted the Stanley Fatmax (in Europe) “Porter Cable” compatible batteries to “Craftsman” compatible batteries. That also shows that they will kill “Porter Cable”, same done to Bostitch!
I think that Craftsman is SBD’s “unicorn” brand, to an extent. That is, it’s the rare brand acquisition that is all but guaranteed to generate income based on name alone. All of us here know something or another about Bostitch, Porter Cable, Fatmax, and other SBD brands, but I’m willing to bet that a majority of non-tool aficionados think mainly of DeWalt and B&D when it comes to power tools, and Stanley when it comes to hand tools. Walmart used to carry Fatmax power tools, then Bostitch 18v (not compatible with the 20v Max nailers Lowe’s used to carry), before TTI took over and gave them Hart as a “big name”. Frankly, who really knows or cares about all of these weird brand names? DeWalt has always dominated the jobsites in my experience (I’m sure Milwaukee does in some areas, just not mine), Ryobi is omnipresent but only carried in the orange stores (Home Depot), and other brands just exist. Why buy some tools from a brand you never heard of, or worse, a foreign sounding brand like Bosch, Makita, or the aforementioned Ryobi?
Craftsman, though, has a decades-old reputation that has been touted for generations. They were grandpa’s tools, and in many cases today great-grandpa’s and his father’s tools. My generation remembers the power tools fondly and how Sears used to use their brand recognition to generate sales–I have a friend who had a 19.2v tool set years ago who just knew it was the best out there because it came with Die Hard batteries. Craftsman red is more identifiable than any other tool brand, with it being very likely that someone in the family had/has a garage with Craftsman toolboxes and a riding mower waiting for its next use. So, I have few doubts that SBD will sacrifice its lesser-known brands to the Craftsman deities. What is for sure is that SBD has supported far too many cordless platforms over the past 10 or so years.
As for the mosquito repellent, I’m sure it works as well as any. Thermacell is a recognized and popular brand, though I have no experience with them or similar devices. SBD is known for working with other companies through licensing agreements to capitalize on brand recognition for both brands, as with my DeWalt 20v Max heater that’s essentially a Mr. Buddy.
Yes, agree on the Craftsman name. I grew up with Craftsman and I had the 19.2 drill also, the anniversary addition. It was awesome.



