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How to Sell Tools 101 – Listen up

On my daily routine of scrounging the web for new information to post on TIA I found myself in our very own Power Tool Forum.  I came across a post that DR99 had posted about an ebay ad he had found.  Seems that one ebayer has found the key to selling tools on ebay.  He has 212 watchers on this one tool.  Looking through the rest of his channel, he has nowhere near that amount of watchers on his other auctions that do not have a female model.

Pretty women sell tools, it is a simple fact.  A large percentage of power tool users are men.  I think back to all of the trade shows I have been to in recent years and the booths with the pretty girls were always packed.  One time though at the National Hardware Show they had a hooker half naked at booth that made kids tools. I found that to be a bit disturbing. Makita has the Makita girls which I think is a great marketing campaign, they draw massive crowds to the Makita booth. However sometimes I think it detraction from the tools when not implemented correctly.

Would you rather watch some old sweaty guy show you how to build a cyclorama studio or let Ashley show you in the video below?  I have no clue what a cyclorama is or does, but I can now build one like an expert. The videos below are all on Youtube and are mellow compared to a Miley Cyrus video. Enjoy

Check out this article and the ebay links on the Power Tool Forum.



Does this make you want to fly Azul?

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