I give it to Rockwell, the video below is a great commercial. Not only are they showing you the tool in an industrial environment, but also a wet environment. That is some extreme conditions for a non IP rated tool. Grant it, they have a disclaimer not to use these tools in heavy rain for extended periods. These tools have a 20 year warranty on both the tool and the batteries. That is just crazy talk. Obviously you will have to register the tool to take full advantage of these benefits.
The new 20V MaxLithium line will have a drill and driver, Impact driver, 3 speed impact driver, 1/2″ 3 speed impact wrench and a brushless hammer drill. They will all be brushless which means longer run times and more power. Now here is the bad news, they are only available at Canadian Tire as of this writing. Bummer, Eh